We recently had a visitor to the FruitFast Facebook page ask an interesting question:
“Do you sell black cherry juice concentrate?”
We’ve had this question pop up before so we thought it would be a good idea to discuss this a bit further.
Black cherries, or “sweet” cherries, are the larger, dark-colored, sweet-tasting cherries regularly found in the produce section of your grocery store. In areas where they’re grown, like here in northern Michigan, sweet cherries are a summer favorite at events, farm markets and roadside stands.
You’ll often find tart, or “sour” cherries, being used in the kitchen, whether it’s cherry pie, dried cherries or one of our customers’ delicious cherry recipes. They are sold ‘fresh’ as well, but not nearly as often as sweet cherries. However, when it comes to cherry juice concentrate, the tart cherry clearly has the upper hand.
FruitFast cherry juice concentrate is made exclusively from Michigan-grown Montmorency tart cherries. So why is this the case? We started by asking FruitFast President, Steve DeTar, about the decision to focus exclusively on the Montmorency Tart Cherry.
“First you start with the health benefits. Montmorency cherries offer benefits that are far greater than the sweet cherry,” he said.
Research has shown that red tart cherries offer the greatest number of health benefits among all cherry varieties. More specifically, anthocyanins and other naturally occurring compounds found in the tart cherry can help speed muscle recovery following strenuous exercise and help to maintain healthy joint function. Want more? The natural goodness in tart cherries can also help to support a healthy immune system and a healthy sleep cycle.*
While the sweet cherry is certainly a wonderful fruit with its own set of health benefits, the natural benefits of the tart cherry are far superior. Plus, studies researching the health benefits of cherries have almost exclusively featured the Montmorency tart cherry, indicating its popularity with those interested in healthy lifestyles.
Those are pretty compelling reasons, but just to make sure, we asked Steve if there were any other factors in the decision.
“Definitely,” he said, “We also think tart cherry juice just tastes better.”