Straightforward.  My elementary schoolteacher called it a compound word and Webster’s defines it as “simple, clear-cut, uncomplicated, easy and basic.”

This time of year brings with it personal promises of ways to improve our lives and associations.  And there’s no harm in reminding ourselves that there’s plenty of room for improvement.

Top 10 lists for a brighter year ahead traditionally advocate a variety of lifestyle changes.  Take www.about.com and their advice to fit in fitness, stop smoking and drinking, spend more time with family and friends and simplify life.  AARP.org takes a similar slant at enhancing our existence:  Get out and party, laugh a lot, take naps, dance, get regular exercise, make whoopee and enjoy the great outdoors.

My approach can be summed up in the word “straightforward.”   To me it means forging ahead with dreams and vision, and setting clear-cut goals for this company.  Simplify whenever possible to keep life less complicated.

As FruitFast greets a new year, we’ll continue taking pure USA-grown fruits and developing down-to-earth products for notable health benefits.  We look forward to offering our customers innovative supplements and food products backed by top-flight scientific research.

In 2010, you can bet FruitFast will once again be straightforward in delivering the power of fruit for healthier living.

Happy New Year!

Just in time for Holiday entertaining and gift-giving, Brownwood Acres Dried Cherries and Dried Wild Blueberries are available at discount prices.

Through the end of the year, you’ll find savings of $2 on every 1 lb bag of Brownwood Dried Montmorency Cherries, unsweetened Balaton Dried Cherries and Wild Blueberries.  Also on special are our Milk Chocolate and Dark Chocolate covered Dried Cherries – $2 off on 1 lb packages.

Plump, premium Montmorency red tart cherries and flavorful Maine Wild Blueberries are delicious in desserts, salads, appetizers and sauces or can be enjoyed as a snack right from the bag.  They also make wonderful stocking stuffers or much-appreciated hostess gifts.

Looking for a recipe to “Wow” your guests or bring to your next Holiday gathering?  FruitFast’s gourmet cook, Debbie Colaianni, has just the solution with this  delicious appetizer –
Baked Brie with Dried Cherries and Thyme.

Click here to find this impressive looking and tasting Holiday recipe and many others from festive punch to delectable desserts.

Need Holiday giving ideas?  Call our friendly staff toll free at 1-877-591-3101 for courteous service and fast shipping right to your door!

Here’s a test for you.  We all have heard how we need to eat more fruits and vegetables. Some measure by the servings, saying you should eat at least five servings daily.  Others calculate the needed amount of fruit and vegetables by the cup measure.

Either way, are you getting enough?  Do you really know for sure?  Why not take the next few days and track how much you’re actually consuming? At the end of each day, count the servings you’ve had of each.  What could be replaced during the day with a fruit or vegetable instead of some empty calories?

Here’s a suggestion that will help make the switch to better nutrition.  Instead of that handful of pretzels for a snack mid-day, grab a FruitFast CherryFlex Bar.   Each FruitFast CherryFlex bar has TWO servings of fruit. The bars are also available in Wild Blueberry, Pomegranate and Mixed Berry.  Each bar provides the nutritional equivalent of eating one whole apple and one serving of that particular bar’s fruit.

The bars offer an excellent alternative to the traditional calorie-laden, empty nutritional value snack. And to top it off, you won’t have to question your choices anymore, wondering if you’ve had enough fruits for the day…you’ll know you have the right answer.  It’s a test worth taking!