Why We Are Better

FruitFast® is an industry leader of 100% pure, all-natural, whole-fruit products promoting healthy living. Providing nutritional fruit products of superior quality and value is the focus of everything we do.


Super Fruits like Tart Cherries, Wild Blueberries and Wonderful Pomegranates contain antioxidants known to be highly beneficial for optimal health. We provide you with a choice of FruitFast products that are natural, pure, safe, consistent and affordable.


We Cold-Fill all of our Juice Concentrates, to preserve as many beneficial Anthocyanins as possible.


FruitFast is America’s best-selling brand of tart cherry juice concentrate and offers a full line of juice concentrates. As a 50% owner of Underwood Farms, we manufacture the original and only fruit softgel pill made from whole fruit on the market. Capturing the fruits’ beneficial properties through a proprietary process that includes the skin and pulp, FruitFast produces three varieties of softgel capsules; CherryFlex®, Wild BlueberryIQ® and Wonderful Pomegranate. Other products include FruitFast Liquid Fruits, FruitFast Bars and a variety of dried cherries and fruits.


We became the leaders in our industry by listening to our customers’ requests and building lasting relationships. We appreciate your business, but more importantly, we value your trust.



  • Thank you. Your customer service is superior! Regards, Dave Arneson, Fremont, CA
  • Great people & products-it's that simple! I am a repeat customer for a reason. Tom Gould, MI
  • It has always been of the highest level of service. Shirley Kuehl, Placentia, CA
  • I will continue purchasing the finest fruit concentrate on the market. Marie Swartout, AR
  • If the product is only 1/3 as good as the service I am set for life! Harlan Davidson, Hazard, K


Some Quick Facts:

  • Over 100,000 Satisfied Customers - Family Owned Since 1945
  • America’s best-selling brand of Tart Cherry Juice Concentrate
  • The Original and Only Softgel Pills on the world market produced from whole fruit
  • FruitFast’s proprietary process captures the goodness of whole fruit, including the skin and pulp
  • The highest quality Super Fruit products
  • Made from whole fruit without preservatives, fillers, additives, coloring or the use of harsh solvents
  • Money back guarantee: if not fully satisfied return unused portion within 90 days for a full refund
  • Inc Magazine's fastest-growing private companies list-two consecutive years