We will be transitioning to a new website over the next few months. 


Click Here to view the new layout and take advantage of new features like Automatic Discounts and Recurring (Subscription) Orders!


*Customers accounts have been transfered: Current customers please use the "Forgot Password" link to gain access to your Account. PLease note that Reward Points did not transfer. Reach out to us and we will manually transfer your balance once you claim your account!


About Us

Why You Can Trust FruitFast


  • Located on US Highway 31, Eastport, MI 49622
  • Fifth Generation Family Business, Founded in 1945
  • No GMO's in our Juice Concentrates
  • All Juice Concentrates are Cold-Filled to preserve Anthocyanin values
  • 50% Owner of CherryFlex, Inc.
  • Over 100,000 Satisfied Customers
  • Money back guarantee: if not fully satisfied return unused portion within 90 days for a full refund
  • Inc Magazine's fastest-growing private companies list-two consecutive years
  • Serving Customers with a Courteous, Professional and Knowledgeable Staff
  • Toll Free Support Between 8:30 A.M. and 5:00 P.M. EST Monday thru Friday
  • Toll Free Number is 877.591.3101
  • Laboratory-tested products with Certificates of Analysis
  • Tart Cherry Health Products to Help Maintain Healthy Joint Function
  • At the Forefront of Super Fruit Products Using Wild Blueberries and Pomegranates
  • Buy Tart Cherry Juice Concentrate With Confidence, Over 1 Million Bottles Sold
  • CherryFlex Softgel Sales Have Eclipsed Five Hundred Thousand Bottles
  • FruitFast’s proprietary process captures the goodness of whole fruit, including the skin and pulp
  • The highest quality Super Fruit products
  • Made from whole fruit without preservatives, fillers, additives, coloring or the use of harsh solvents
  • America's Super Premium Concentrates

Why we are better

FruitFast® is an industry leader of 100% pure, all-natural, whole-fruit products promoting healthy living. Providing nutritional fruit products of superior quality and value is the focus of everything we do.


We offer you with a choice of FruitFast products that are natural, pure, safe, consistent and affordable. Our entire FruitFast line begins with grade A dark skinned whole fruit.


FruitFast is America’s super premium tart cherry juice concentrate and offers a full line of cold-filled juice concentrates. Capturing the fruits’ healthy properties through a proprietary process that includes the skin and pulp, we produce CherryFlex® and Wild BlueberryIQ® Softgels. Other products include FruitFast Liquids and a variety of dried cherries and fruits.


We became leaders in our industry by listening to our customers’ requests and building lasting relationships. We appreciate your business, but more importantly, we value your trust.

  • Thank you. Your customer service is superior! Regards, Dave Arneson, Fremont, CA
  • Great people & products-it's that simple! I am a repeat customer for a reason. Tom Gould, MI
  • It has always been of the highest level of service. Shirley Kuehl, Placentia, CA
  • I will continue purchasing the finest fruit concentrate on the market. Marie Swartout, AR
  • If the product is only 1/3 as good as the service I am set for life! Harlan Davidson, Hazard, KY